BRIEF \ THE GOAL WAS TO BRING MORE DIVERSITY TO IVY LEAGUE APPAREL BY CREATING AN UNDERGROUND BRAND OFFERING LIMITED EDITION PIECES. THE CONCEPT OF OFFERING STUDENTS UNIQUE, LESS TRADITIONAL COLLEGE ATTIRE THAT DOESN’T FEEL UNIFORM. 

PROCESS \ THE PROCESS BEGAN WITH COLLECTING ARCHIVAL GRAPHICS AND SPORTS SHOTS FROM CORNELLIAN YEARBOOKS. THE IMAGES COMBINED INSPIRED THE DESIGN THAT WAS EVENTUALLY SENT TO A MANUFACTURER IN CHINA. THERE WERE VARIOUS ALTERATIONS TO THE FIT AND DESIGN UPON FALLING ON THE FINAL PRODUCT.

CLOSING \ THE PIECES CREATED WILL BE SOLD THROUGH THE BRANDS WEBSITE AND INSTAGRAM. PARTNERING WITH OTHER IVY LEAGUE CREATIVES TO LEARN ABOUT AND CREATE DIVERSE WEAR FOR THEIR COMMUNITIES WILL BE THE NEXT STEP.